Pre-Validation Phase

Idea Clarity

• [ ] Written a one-sentence description of your business idea
• [ ] Listed the main problem your idea solves
• [ ] Identified your unique solution/approach
• [ ] Defined your target audience
• [ ] Listed 3-5 key features/benefits
• [ ] Outlined potential revenue streams

Market Research Preparation

• [ ] Created a list of direct competitors
• [ ] Created a list of indirect competitors
• [ ] Identified market size and trends
• [ ] Listed industry-specific keywords for research
• [ ] Gathered tools needed for research (Google Trends, Keywords Everywhere, etc.)

Phase 1: Initial Research

Competitor Analysis

• [ ] Analyzed top 5 competitors' offerings
• [ ] Documented their pricing strategies
• [ ] Listed their unique selling propositions
• [ ] Identified their target audience