Use this tracking sheet to record and analyze the results of your MVP sales test. This data will be crucial in making your go/no-go decision.

Test Parameters

Daily Metrics Tracker

Date Traffic Conversions Conversion Rate Revenue Notes
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7

Total Traffic: _______ Total Conversions: _______ Overall Conversion Rate: % Total Revenue: $

Traffic Sources

Source Visitors Conversions Conversion Rate
Organic Social
Paid Social
Search Engines
Direct
Referral
Email
Other

Qualitative Feedback

Common Questions/Concerns from Potential Customers:

Positive Feedback: