Use these strategies to build a micro audience quickly and effectively for testing your MVP. Remember, the goal is to create a small but engaged group of potential customers who can provide valuable feedback.
1. Social Media Engagement
a) Consistent Posting
- Frequency: Post at least once daily on your chosen platforms
- Content Mix: 80% valuable content, 20% promotional
- Tip: Use a content calendar to plan your posts in advance
b) Hashtag Strategy
- Research relevant hashtags in your niche
- Use a mix of popular and niche-specific hashtags
- Create a branded hashtag for your idea
c) Engagement Pods
- Join or create engagement pods in your niche
- Actively engage with others' content
- Tip: Ensure your engagement is genuine and adds value
2. Content Creation
a) Valuable Posts
- Share tips, insights, and solutions related to your niche
- Use a mix of text, images, and video content
- Repurpose content across different platforms